Whenever I conduct lectures on green building, my audience usually ask me this question - Why build green? Oftentimes, building professionals see green building as an added expense. For most, the construction business is about making money - not losing it. The Philippine construction industry is on the way to losing its competitiveness as it continually resists new market drivers. Sustainability issues will not remain in the back seat as the market transforms. Clients are starting to demand eco-friendly materials, technology and/or products. Green building, is not a fad, it will drive designers, constructors and developers to strive in seeking greener alternatives.

At present, only a few progressive companies see the need to address sustainability issues. Fewer still, go beyond what is required under existing environmental regulations. Hopefully as they embark on this green journey, they realize that greening their business is not just about good PR. It is about making products that are safer, comfortable and more eco-friendly.