The PhilGBC recently held its second green building awareness campaign via Building Green 2008 at the Glorietta. The ever gracious Ms. Bianca Araneta graced the occasion and delivered the opening speech. It was a welcome change. The PhilGBC usually brings in speakers whose expertise in green building is admirable. This year, Ms. Araneta delivered a speech from a consumers' point of view. Bianca shared her experience in her green building project. Its inspiration and its challenges. In this industry, we usually talk about the "why" but not enough of the "how". Creating green building awareness at the consumer level is a challenge for most Filipino Architects. Having a consumer talk about the challenges of being sustainable makes businessmen listen and act. The consumer is a powerful force in pushing for sustainability in the industry. Thanks Bianca for that wonderful and inspiring speech. I wish you all the best in your new green building project.